Data Analyst and Technical Consultant


Helen Anderson – Data Analyst and Technical Consultant

I’m Helen, a determined, decisive problem solver with a broad technical skill set, an eye for detail and methodical approach.

I make a difference in Xero’s analytics community by providing data structures and models, utilising SQL Server and Redshift, and providing consulting and operational support to help analysts achieve their goals.  I work with modern data platforms and am developing an understanding of the core AWS infrastructure components to deliver a world-class platform and services.

When I’m not at the computer learning something new, I love to travel and write about my experiences, challenge myself with new choreography at my favourite dance classes and or getting into a good book.




  • Led Marketing Automation and Analytics at Xero UK with an emphasis on automating processes, integrating campaigns to Salesforce, interpreting the story behind the numbers and running training sessions.
  • Part of the team awarded the Marketo 2017 Award for Most Successful Global Rollout
  • Delivered consistent forecasts and maintained the supply chain database while at Timex UK, syncing to Excel for easy to use insights and reporting.
  • Expanded the role of CRM Analyst at the Royal NZ Ballet to include pricing analysis, revenue projections, scoping and rollout of a new company website and Tessitura CRM.



  • Data: SQL Server, Redshift, Excel
  • Development: Javascript
  • Digital: Marketo/SFDC, Google Analytics


Get in touch